21: From Lens to Lists: Email Marketing Mastery with Shannon Vondy

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In this episode, Shannon Vonderach shares her accidental CEO story of transitioning from wedding photography to becoming an email marketing expert. She discovered the power of email marketing when she sent a single email and made $2,600. Shannon emphasizes the importance of building an email list and dispels misconceptions about email marketing, such as the fear of bothering people. She offers the Email Club membership, which provides resources, templates, workshops, and a supportive community for business owners. Shannon also discusses the timeframe for seeing results in email marketing, which can vary depending on the business and audience. In this episode, Shannon discusses the importance of getting expert help in email marketing and shares success stories of how small email lists can still generate significant income. She also addresses misconceptions about email list sizes and provides tips for those just starting to explore email marketing. Shannon emphasizes the importance of staying creative and engaging in email content and shares examples of fun and profitable email campaigns. She also discusses how email marketing fits into a broader digital marketing strategy and offers insights on learning from failures. Shannon concludes by sharing where listeners can find her and her services.

The Accidental CEO Podcast is more than just a podcast; it’s a community of creative minds eager to transform their accidental titles into intentional successes. So, if you’re passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let’s turn your passion project into your success story.


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Today’s episode of the podcast is sponsored by the Accidental CEO.

Creative entrepreneurship is truly a freedom industry – you can sail around the globe or photograph straight in your hometown. But so many wedding photographers struggle to make a full-time income. (Sound familiar?) You’ve got the talent and passion, but running a business is a whole other skill most of us didn’t go to school for. That’s where I come in. Let’s make your vision profitable! Check out our coaching services at accidentalceo.co

How to Leverage Email Marketing for Your Business: Insights from Shannon Vondie

Welcome back to the Accidental CEO Podcast! Today, we have a very special guest, Shannon Vondie, also known as the Email Queen. Shannon is here to share her journey from wedding photography to becoming a successful email marketer. She’ll discuss the power of email marketing and how it can transform your business. Let’s dive in!

From Photography to Email Marketing

Shannon Vondie began her career as a wedding photographer. In 2020, like many others, her business was hit hard by the pandemic. With her photography business nearly wiped out, Shannon turned to email marketing. She had dabbled in it before but never saw significant results. During the downtime, she helped an email marketer and learned new strategies. One email to her existing client list earned her $2,600, sparking her interest in the potential of email marketing.

The Power of Email Marketing

Shannon quickly realized the potential of email marketing. Over a year, she made $13,000 just from automated emails. This newfound income stream led her to pivot her business focus. Now, Shannon teaches other business owners how to leverage email marketing to boost their income.

Common Misconceptions About Email Marketing

One of the biggest misconceptions Shannon encounters is the fear of bothering people with emails. She emphasizes that people sign up for your email list because they want to hear from you. Another misconception is the belief that you need a massive email list to see results. Shannon debunks this by sharing success stories of small lists generating significant income.

Building Your Email List

Shannon advises new email marketers to start simple. Choose an email platform like Flodesk or MailerLite. Create an opt-in form to collect email addresses and start promoting it. Consistently share the link and encourage people to join your list. It’s essential to provide value and tell people why they should subscribe.

Engaging and Creative Content

Keeping your email content engaging is crucial. Shannon suggests tying your emails to current events or popular topics. For example, she once used Taylor Swift’s popularity to create engaging content. Even if you don’t know much about the topic, you can collaborate with someone who does to ensure your content is accurate and engaging.

Scaling Your Business with Email Marketing

For business owners looking to scale, Shannon recommends focusing on clients who already know and trust you. Create strategies to resell to these clients or set up referral systems. Email marketing can play a significant role in nurturing these relationships and generating repeat business.

Success Stories

Shannon shared several success stories. One client, with a service-based business, secured $14,000 from four emails by reselling annual services to existing clients. Another client sold 250 copies of her book on the first day of launch, thanks to a well-executed email strategy.

Overcoming Challenges and Failures

Shannon’s journey wasn’t without challenges. The pandemic forced her to pivot quickly, but she embraced the change and discovered a new passion. She views failures as opportunities to learn and grow, maintaining a positive mindset throughout her journey.

Join the Email Club

Shannon’s Email Club offers a wealth of resources, including templates, workshops, and co-working sessions. It’s designed to help business owners master email marketing and achieve their goals. To learn more and join, visit The Email Club.


Email marketing can be a game-changer for your business, providing a reliable income stream and fostering strong client relationships. Whether you’re starting with a small list or looking to scale your business, Shannon Vondie’s insights and strategies can help you succeed. Don’t hesitate to explore the power of email marketing and see how it can transform your business.

Connect with Shannon Vondy

To learn more from Shannon Vondy a visit The Email Club website and follow her on Instagram @mrs.vondy

Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook

Connect with Shannon

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