The
accidental ceo blog
Helping ambitious creatives build sustainable, profitable businesses.
We’ve all heard it: the grind never stops. But what if that’s the very reason your business does? In this bold episode of Accidental CEO, Nata Salvatori chats with Hayley Knight—co-founder of Be Yellow—about how she escaped a toxic PR culture to build something radically better. A thriving agency that runs on boundaries, bold campaigns, […]
I’m a restorative coach and strategist, and the founder of The Accidental CEO—a space for high-capacity founders who are tired of holding it all. I help leaders unhook from over-responsibility, redesign their role, and create a business that supports their nervous system and their values. Through my signature RETURN™ Framework, I guide clients through a transformational journey from survival mode to sustainable, self-led leadership.