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How do you go from photographing weddings to running an SEO agency? If you’re Roy Serafin, it’s a story of creative pivots, smart strategy—and an accidental CEO moment that changed everything. The Accidental Pivot That Started It All Roy started his career as a 21-year-old art director working on major ad campaigns. But a chance […]
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I’m a restorative coach and strategist, and the founder of The Accidental CEO—a space for high-capacity founders who are tired of holding it all. I help leaders unhook from over-responsibility, redesign their role, and create a business that supports their nervous system and their values. Through my signature RETURN™ Framework, I guide clients through a transformational journey from survival mode to sustainable, self-led leadership.
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