16: Framing Success: Mastering Workflows in Photography and Business

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In this inspiring episode of the Accidental CEO Podcast, Nata Salvatori welcomes Dolly DeLong, a motherhood photographer and systems and workflow educator. Dolly shares her unique journey from using photography as a creative outlet to embracing it as a full-time career, spurred by a surprising twist at her former university job. With a passion for simplifying business processes, Dolly discusses how effective systems and workflows can transform the backend of any business, ensuring efficiency and peace of mind. Whether you’re a budding entrepreneur or looking to streamline your current operations, Dolly’s insights into the importance of structured systems and personal resilience in business are invaluable. Tune in to discover how you can apply these principles to foster growth and stability in your own entrepreneurial journey.

The Accidental CEO Podcast is more than just a podcast; it’s a community of creative minds eager to transform their accidental titles into intentional successes. So, if you’re passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let’s turn your passion project into your success story.


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  • Transitioning from a hobby to a full-time business requires careful planning and financial stability.
  • Systems and workflows are essential for running a successful business and staying organized.
  • Capturing standard operating procedures (SOPs) and training others allows business owners to delegate tasks and focus on growth.
  • As a business owner evolves, priorities and workflows may change, requiring adjustments to systems and processes. Regularly assess and evolve your SOPs to keep up with the changing needs of your business.
  • Invest in a good CRM tool to centralize your contracts, questionnaires, and forms.
  • Choose a CRM platform that aligns with your business and serves your audience well.
  • Don’t overthink decisions, set a timeline, make a choice, and adjust if needed.
  • Personalize your communication with potential clients to stand out and build connections.
  • Get your financial house in order from the beginning by hiring an accountant and bookkeeper.

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