15: Mastering Social Media for Business Growth: Insights from Angelica Pompy

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Social media is an ever-evolving platform that can be a game-changer for businesses looking to expand their reach and engagement. In the latest episode of the Accidental CEO Podcast, host Nata Salvatori sits down with Angelica Pompey, a renowned photographer and educator, to discuss strategies for navigating the complexities of social media marketing. This post delves into the key takeaways from their conversation, offering actionable tips for business owners looking to harness the power of social media for business growth.

The Accidental CEO Podcast is more than just a podcast; it’s a community of creative minds eager to transform their accidental titles into intentional successes. So, if you’re passionate about what you do but unsure how to fall in love with the business side of things, let Nata guide you. Subscribe to the Accidental CEO Podcast and join a vibrant community of creative entrepreneurs ready to make their mark on the business world. Together, let’s turn your passion project into your success story.


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1. Start Where You Are Comfortable

Angelica emphasizes the importance of starting with a social media platform that feels most manageable and enjoyable to you. Whether it’s Instagram, Facebook, or TikTok, choosing a platform where you feel at ease will make it easier to maintain consistency and engage genuinely with your audience.

2. Use Social Media to Tell Your Story

One of the most powerful uses of social media is storytelling. Angelica shared her journey from healthcare to photography, illustrating how personal stories can resonate with your audience. Businesses should leverage their unique narratives to connect with followers on a deeper level, thereby building trust and loyalty.

3. Consistency is Key

Both Nata and Angelica discussed the importance of consistency in social media posting. Regular updates keep your business top of mind for your audience, while also helping to maintain engagement levels. Planning content in advance and using tools to schedule posts can help maintain a consistent presence without becoming overwhelming.

4. Engage Authentically

Engagement should not just be about promoting products or services; it should be about creating genuine connections. Angelica suggests using features like polls, stories, and interactive posts to engage your audience actively. Respond to comments, participate in conversations, and show appreciation for your community’s support.

5. Optimize Content for Each Platform

Different social media platforms favor different types of content. For Instagram, visuals and stories work well, while longer-form content may perform better on Facebook or LinkedIn. Understanding the nuances of each platform can help tailor your content strategy to maximize engagement and reach.

6. Measure and Adapt

Analyzing the performance of your social media activities is crucial. Tools like Instagram Insights and Google Analytics provide valuable data on how your content is performing, who your audience is, and what they like. Use this data to refine your strategies and improve future campaigns.

7. Network and Build Connections

Angelica shares the importance of networking both online and offline. Attend events, engage with other businesses, and connect with influencers in your field. These connections can lead to collaborations, shared audiences, and new opportunities.

8. Prepare for Platform Changes

Social media platforms are constantly evolving, introducing new features and changing algorithms. Staying updated with these changes and adapting your strategy accordingly can help you maintain an effective presence. Navigating social media can be daunting, but with the right strategies, it offers immense potential for business growth. By starting where you’re comfortable, engaging authentically, and using data to guide your decisions, you can effectively use social media to expand your reach and strengthen your brand.


  • Start with a social media platform that you enjoy and find easy to use.
  • Networking events and online groups can be great opportunities to connect with potential clients and build relationships.
  • Authenticity is key in networking and social media. Show up as your true self and make genuine connections.
  • Practice talking to the camera to become more comfortable with showing up authentically on social media.

For full show notes and resources head to accidentalceo.co/podcast

Mentioned in this Episode

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