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accidental ceo blog
For the high-functioning founder who’s done the hard work—now you’re ready to do it differently.

The Wedding World Is Changing—and Ashley Paul Is Ahead of It Ashley Paul didn’t just build a career—she built two. With over 15 years in the wedding industry as a planner and floral designer, she’s seen it all: the chaos, the beauty, the burnout. And instead of walking away, she built a solution—for herself and […]
I'm a strategist and coach, and the founder of Accidental CEO: a space for high-capacity founders who are tired of carrying everything themselves. I help leaders unhook from over-responsibility, redesign their role, and build a business that actually gives them back time and energy instead of taking more. Through my R.E.T.U.R.N.™ framework, I guide clients from over-responsibility to real CEO leadership: sustainable, self-led, and built to last.