Many business owners, particularly creatives, resist delegating tasks because it’s hard to let go of control. As Tressa explains, however, this control actually limits your growth. She believes finding the right help is critical to scaling. “Your business needs people who fill the gaps you’d rather not touch,” Tressa explains. If you’re amazing at high-level strategy but less skilled at setting up project plans, find someone who loves that work—it can be a game-changer.
Tressa says her clients are often surprised to see how much smoother things run when they hand off tasks they don’t enjoy. Building a team takes time, but starting with clear processes can make the transition easier. “It’s about setting up systems so clients don’t feel like they’re constantly babysitting tasks,” she says. In Tressa’s approach, each task has a clear process, so clients know it’s handled properly without them needing to micromanage. For a business owner, this shift from doing to overseeing is a powerful catalyst for growth.
Overcoming the Mindset of Multitasking
One of Tressa’s core teachings is around the myth of multitasking. Entrepreneurs, especially, often feel that switching between tasks quickly means they’re being productive. But Tressa says the opposite is true: switching between tasks can sap 20% of your effectiveness each time. “Focus on one task at a time,” she advises, “and try to get it as done as possible before moving on to the next.”
When you’re doing too much, it’s easy to feel drained and dissatisfied at the end of the day, even if you checked off multiple boxes. According to Tressa, single-tasking is more effective for getting work done efficiently and cuts down on exhaustion. Avoiding task-switching can boost productivity and help prevent burnout.
Setting Realistic Goals for Sustainable Growth
Another challenge for many business owners is setting unrealistic expectations. “So many entrepreneurs I work with are overachievers,” Tressa notes, “they often think they can get a day’s worth of tasks done in just a few hours.” The result? At the end of the day, their list is still unfinished, which feels like failure.
Tressa encourages setting attainable goals for each day and focusing on those. When you go in expecting to accomplish just a few core tasks, you’re more likely to finish and feel accomplished. “Yes, you might have only two appointments,” she explains, “but don’t forget the time you need to prepare for those, follow up, and handle client work. Adjust your to-do list to what’s realistic.”
Success Stories: Real Changes from Delegation and Structure
One client Tressa supported was a bookkeeper working up to 85 hours a week, sometimes even skipping sleep to meet client demands. By identifying her priorities, they started with just one simple goal: taking dinner with her husband every night. “We didn’t address her sleep or weekends right away,” Tressa recalls. “Dinner became the non-negotiable first step.” Over six months, Tressa helped her reduce hours, eventually to around 60 hours per week—a big difference for a business that wasn’t previously sustainable.
This small but impactful change became the foundation for reclaiming balance and building a more sustainable business.
The transformation wasn’t just in time saved but in perspective gained. As the bookkeeper became more rested, she saw a key problem: too many clients who weren’t profitable. With Tressa’s guidance, she was able to shift her business model to prioritize fewer, higher-paying clients.
Another success? Tressa worked with a neurodivergent client who struggled with deadlines. Tressa’s simple but life-changing fix? Her client no longer had to input dates in email sequences. Removing that task allowed the client to focus on her strengths and creativity rather than getting bogged down by technicalities.
Redefining Your Zone of Genius
Tressa is passionate about helping clients focus on their “zone of genius,” which she defines as the work only they can do. She knows firsthand how challenging it can be for creatives, especially those new to entrepreneurship, to delegate tasks. Many fear losing the personal touch, but Tressa emphasizes that building a strong support system enables growth.
Whether it’s creating content or interacting with clients, Tressa encourages her clients to lean into the activities that energize them while offloading the rest. “If looking at your business finances stresses you out, that’s a task to delegate,” she says. “Yes, it’s crucial, but it doesn’t have to be your responsibility.” Tressa shares how one client, who hated reviewing her financials, felt liberated when they set up a quarterly review system with Tressa, allowing her to spend the rest of her time in her creative bubble.
Building Systems for a Scalable Future
The heart of Tressa’s work with clients is in building scalable systems. These aren’t just for managing daily operations but for ensuring long-term growth. Systems like standard operating procedures (SOPs) allow businesses to run smoothly without constant oversight. For a task as simple as updating a client’s shipping address, Tressa guides clients to create SOPs so they feel confident delegating even mundane tasks.
Another critical component is accountability. It’s easy to make delegation a goal, but without systems or an accountability partner, many business owners fall back into doing everything themselves. By building both processes and accountability into the delegation process, Tressa ensures her clients are empowered to hand off tasks and not just talk about doing it.
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Staying Focused on Passion as an Accidental CEO
For creatives who find themselves “accidental CEOs,” Tressa offers simple advice: start by identifying what you love doing in your business. The sooner you know what excites you, the sooner you can structure your business to focus on those areas and delegate the rest. She shares an example of a client who adored setting up brand boards and initially felt she shouldn’t be the one doing it. However, by delegating less energizing tasks, she was able to hold onto what made her business unique and joyful.
“It’s your business, so you don’t have to give up the parts you love,” Tressa explains. “Instead, make a plan for how to let go of what drains you.” Building a team to support that vision allows clients to do more of what they’re passionate about without losing touch with their creativity or getting lost in the details.
The Takeaway: Building a Support System that Lets You Lead
Through Simplify Now, Tressa is helping entrepreneurs find balance in their businesses by handing off what they don’t enjoy and investing more energy in what they do best. Her advice is both practical and powerful: stop trying to do it all, and instead, do what only you can. By creating a reliable support system, you set your business up for sustainable growth and free yourself to lead as a true CEO.
If you’re ready to shift from doing it all to leading with intention, Tressa’s strategies offer a starting point for getting out of the weeds and back into what you do best. For more insights, follow her on social media or reach out directly—her team is here to help you build the systems and support that make thriving in business a reality.
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