Running a business can feel like a whirlwind. Whether you’re juggling multiple clients, managing a team, or handling day-to-day operations, it’s easy to feel overwhelmed. In a recent conversation, Nata Salvatori shared her own experiences of managing several projects simultaneously and how essential it is to stay organized while trying to keep your confidence intact through the chaos.
One of the key takeaways from Nata’s journey is the importance of balancing the immediate demands of current projects with your long-term goals. It’s easy to get caught up in the here-and-now, but maintaining a vision for where you want your business to go requires thoughtful time management, clear prioritization, and a strong confidence in your ability to succeed—even when things don’t go according to plan.
When running a business, you’re often required to wear multiple hats at once. From production management to client engagement, every aspect needs attention. Nata shared how she was managing seven groups of people while overseeing a major production for a resort commercial. “I do not love producing,” she admitted, “but I have to right now.” This statement resonates with so many entrepreneurs who find themselves working in areas outside their core passion in order to keep their businesses moving forward.
The lesson here is simple: sometimes, as a business owner, you have to do what needs to be done, even if it’s not your favorite task. But this doesn’t mean you have to go at it alone. Nata emphasized the importance of setting up systems that allow for delegation and ensuring that everything is organized before diving into a project. “As of yesterday, we got everything—even have backups on hand,” she shared, demonstrating how preparation is key when managing multiple moving parts.
The conversation also touched on the beauty of remote work and how modern technology has transformed the way we do business. With just a laptop and an internet connection, many entrepreneurs—like Nata—can manage their entire business from anywhere in the world. Nata was in Georgia for a client’s engagement photo shoot, saying, “As long as I have my computer, I should be okay.”
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This flexibility is one of the great advantages of running your own business, but it also requires you to be disciplined. Staying productive while traveling or working remotely can be challenging, but by having a structured plan in place (and systems like CRM tools), you can ensure that work doesn’t fall through the cracks.
A significant part of Nata’s story revolves around delegation. In the conversation, she mentioned that she was handling multiple productions herself because onboarding someone mid-project would be too complicated. However, once she had the logistics under control, she began delegating tasks.
Delegation is a critical skill for any business owner, especially when you reach a point where doing everything yourself is no longer sustainable. By documenting Standard Operating Procedures (SOPs) and ensuring everyone on your team understands their role, you can free yourself to focus on growth, rather than getting bogged down in every detail.
Throughout this episode, one theme that kept emerging was confidence—specifically, how confidence plays into managing all of the moving parts of a business. Whether it was handling clients, managing unexpected travel, or taking on tasks that weren’t her passion, Nata’s confidence in her ability to push through and adapt was key.
However, confidence doesn’t always come naturally. Sometimes, it requires looking at your past accomplishments to remind yourself that you’ve faced challenges before—and succeeded. Other times, it might mean leaning on your support system, whether it’s a partner, a friend, or a colleague. And in the moments when doubt creeps in, remember that confidence is built by doing. Every project you complete and every client you satisfy adds another layer of confidence.
One of the most interesting parts of the discussion was Nata’s approach to running meetings. Instead of focusing on wins or specific project updates, she asked participants, “What is occupying a lot of space in your mind this week?” This simple but profound question gets to the heart of what many entrepreneurs face daily—the constant balancing act of managing the big-picture vision while tackling the daily challenges of running a business.
Often, we’re so caught up in the chaos of our to-do lists that we forget to reflect on what’s really consuming our mental energy. Taking time to reflect on your mental workload can help you prioritize tasks and find areas where you may need to let go of control, delegate, or seek outside help.
If you’re navigating your own entrepreneurial whirlwind, here are a few lessons from Nata Salvatori’s journey that might help you stay organized, focused, and confident:
Running a business is no small feat, but by staying organized, knowing when to delegate, and maintaining confidence through the chaos, you can turn any challenge into an opportunity for growth. So, what’s occupying your mind this week?
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