I remember when I first started using email marketing. I was skeptical. I understood the general importance of building a list and staying in touch with your audience, but honestly, I didn’t really grasp just about how important and powerful it could be. I felt overwhelmed, wondering if it was even worth the effort… Then Flodesk completely changed my perspective and showed me the one powerful email marketing tool I didn’t think I needed.
Flodesk is my favorite email marketing platform, hands down. I’ve been a user since they were in beta testing and have never felt more proud of a company. I had the honor to witness the growth firsthand. Flodesk makes it ridiculously easy to send gorgeous, high-converting emails. Appearance matters, and nobody has more dynamic and aesthetic emails than Flodesk.
It’s about time we all recognize that email marketing has been around forever and its not going anywhere. Having your email list as a business owner is crucial to provide sustainable growth. Not to mention the power of owning your audience. Remember last year when Instagram was down and everyone was panicking? I was not. I know that my most loyal audience it’s right here, on my email list. If they took away social media platforms tomorrow, would you have an audience to stand in front of?
We have all heard of the benefits of growing your email list. Here are some of my favorites:
1. Direct Line to Your Audience – You own your email list—it’s not dependent on social media algorithms. Your message reaches your audience directly and reliably. Taking the time to grow your email list a little bit every day goes a long way.
2. Boosting Sales – Having access to what we call a “warm audience” can increase your opportunities to build relationships and ultimately, convert followers into paying clients. Trying to sell on social media to people who dont really know you is like knocking on a stranger’s door and asking them to buy something they never heard before. I don’t know about you but “no soliciting” is all over my neighborhood. Poeple don’t appreciate that.
3. Website traffic- When you deliver a direct link to your website so that your audience can learn more about a product or service, you eliminate friction and bring them directly to where they need to be. From their inbox to your website with one clikc, goodbye random searches and misspellings.
4. Reduce reliability in paid ads – if you have access to your buyers, those who know your brand and what you are all about, the need to spend money on paid ads decreases significantly. I don’t know about you, but I’d rather make money than spend it!
5. Better Audience Insight – emails allow you to gather valuable data related to your audience’s interest, and that’s where one of the most powerful email marketing tools is hidden, my favorite feature…
(Drumroll please…)
Polls!
Yes, simple, straightforward polls embedded directly into my emails. You know we can’t resist a poll! We want to be heard, we want to share our opinions. Flodesk’s poll feature allow your audience to do just that! Besides making your readers feel heard and engaged, polls can do something even more important: give you real insight about your audience. The type of intell you can’t get anywhere else.
Today, I’m pulling back the curtain to show you exactly how I use this amazing feature to nurture my readers and grow my business.
By introducing polls in your emails, you can not only unlock a better understanding of your audience but also advanced segmentation. Let your audience tell you what they want!
I’ve used polls in many different ways. You can use it to help you understand what product or service your clients would be more interested in, where they are in their journey, or even ask some fun, personal questions to keep them engaged. It’s in our human nature, we want to share our opinion. When given the chance, most people will jump on the opportunity to tell others what they think. So let them!
Here are some creative ways I’ve used polls in my emails and got great responses:
- Next Offer – I had my audience decide on what should my next offer be. The best part? I know they would be interested because it was their choice. “What should I create next?”
- Customer Journey – We often have to guess where the reader is in their journey. Are they problem-aware? Solution-aware? Ready to buy? Now you don’t have to guess anymore. Just ask!
- Content Ideas – Not sure what to post about? Let your readers guide you. I’ve created an entire quarter of content based on feedback from my audience.
- Keep it fun – It doesn’t have to be all business all the time. Ask some fun personal questions and watch your engagement grow!
When I launched my Delegation Secrets Course, I was stuck between creating a quick-start guide or a comprehensive mini-course as my lead magnet. I polled my subscribers, and overwhelmingly, they voted for the guide. I followed their preference and saw one of my highest-converting lead magnet launches ever. That quick decision boosted both subscriber trust and my launch revenue.
So, your readers responded, now what?
It’s time to use the data to inform decisions. One of the biggest mistakes people make is to poll the audience and then…crickets. Don’t just “poll and forget it.” You can use the responses to personalize the emails you send moving forward. For example, if someone responded to a poll letting me know they are struggling with delegation, they will be segmented into the group of people in Flodesk that receive my emails related to delegation. They don’t need to be hearing about other offers that don’t solve their problem. We already have too much noise online, don’t add to it.
Targeted content creation is another great benefit of using polls and collecting data. You can create content that will be engaging because now you actually know what your audience is interested in. No more throwing spaghetti at the wall!
Let’s break down exactly how easy it is to create a poll in Flodesk:
- Step 1: Open your Flodesk account and create a new email.
- Step 2: Choose a template from the template library or your favorites
- Step 3: Click the “Poll” block to add it to your email.
- Step 4: Type in your poll question and options (you can customize colors, fonts, and styling).
- Step 5: Select which segment subscribers go into depending on how they respond (optional, but recommended).
- Step 6: Hit publish and send. Done!
Flodesk offers a variety of formats for the polls, which makes it even more attractive. The answers can be in written format or even as a photo choice. Again, we all know people can’t resist sharing their opinion so why not make it fun?
Polls transform your emails from (sometimes boring) monologues to exciting and interactive dialogues where your audience feels seen and heard. This feature have really revolutionaized how I do email marketing and I know it can do the same for you.
Time to start polling and start growing.
Use this LINK and get 50% off your first year of Flodesk on me!
Disclosure: Some of the links in this post are affiliate links and if you go through them to make a purchase I will earn a commission. Keep in mind that I only share about companies that I truly believe in.
