The
accidental ceo blog
For the high-functioning founder who’s done the hard work—now you’re ready to do it differently.

From Burnout to Brand Boss: The Real Story Behind ComePlum What do photographing snow globes, selling ketchup at Whole Foods, and being published in Vogue have in common? If you’re Praise Santos, the answer is: they all led to ComePlum. In a world that loves a linear success story, Praise offers something far more real. […]
I'm a strategist and coach, and the founder of Accidental CEO: a space for high-capacity founders who are tired of carrying everything themselves. I help leaders unhook from over-responsibility, redesign their role, and build a business that actually gives them back time and energy instead of taking more. Through my R.E.T.U.R.N.™ framework, I guide clients from over-responsibility to real CEO leadership: sustainable, self-led, and built to last.