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There is a specific kind of frustration that comes from paying for Facebook ads and getting almost nothing useful back. You open the Ads Manager dashboard. There are numbers everywhere. Reach. Impressions. Clicks. Cost per something-or-other. The campaign technically did things. It just did not do the one thing you cared about. Make money. Maybe […]
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I'm a strategist and coach, and the founder of Accidental CEO: a space for high-capacity founders who are tired of carrying everything themselves. I help leaders unhook from over-responsibility, redesign their role, and build a business that actually gives them back time and energy instead of taking more. Through my R.E.T.U.R.N.™ framework, I guide clients from over-responsibility to real CEO leadership: sustainable, self-led, and built to last.
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