39: From Hospitality to High-Earning Virtual Assistant: Building a Thriving Business with Mindset

From Hospitality to High-Earning Virtual Assistant: How Sasha Eburne Built a Thriving Business Using Mindset, Community, and Premium Pricing

For many, the journey to entrepreneurship begins with an unexpected turn. Sasha Eburne, a seasoned hospitality professional turned successful virtual assistant (VA) coach, shares her unique story on how she pivoted from hotel management to a high-earning VA and coach. She now teaches others how to launch their own VA businesses by focusing on mindset, community, and the importance of premium pricing.

The Moment That Changed Everything

During the COVID-19 pandemic, Sasha’s hospitality career came to a halt. With hospitality on lockdown, Sasha took a leap into the world of virtual assistance after meeting a friend who thrived as a VA. Inspired by the flexibility and earning potential, Sasha set up her business in just two weeks—and she hasn’t looked back since.

Key Lessons from Hospitality That Applied to Her Business

Sasha emphasizes how her background in event management taught her critical skills like project management and adaptability, which helped her manage multiple clients and deliver consistent results.

“My background in hospitality taught me resilience and people skills. Bringing that to my VA business allowed me to handle diverse projects, grow my client base, and eventually expand into coaching.”

The Power of Facebook Groups for Business Growth

One of Sasha’s biggest tips for growing a VA business is leveraging Facebook groups. By engaging in industry-specific groups and sharing value, Sasha quickly built her reputation. Her advice? “Give more than you take.” Establishing herself as a resource rather than a salesperson built trust and helped her find clients consistently.

Why Premium Pricing Matters

Charging premium rates is one of the core principles Sasha teaches her clients. She emphasizes the importance of starting with premium pricing rather than beginning with low rates. This not only positions VAs as highly valued professionals but also reduces burnout by allowing them to take on fewer clients at higher rates.

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Mindset: The Catalyst for Breaking Through Ceilings

When Sasha reached a plateau in her earnings, she realized that mindset was the key to breaking through. She pursued an NLP (Neuro-Linguistic Programming) certification to overcome her own limiting beliefs, helping her and her clients adopt a growth mindset. She now teaches VAs to align their head and heart, aiming to create lasting client relationships rather than just securing a paycheck.

“Everything we do should come from a place of serving rather than selling,” Sasha explains. This philosophy has transformed her clients’ businesses, allowing them to grow without feeling salesy or inauthentic.

Building a Scalable, Sustainable Business Model

The “VA Way” is Sasha’s framework, built on the pillars of sales, growth, and mindset. She encourages her clients to focus on high-value tasks and find ways to delegate or outsource, even in their personal lives. “Hire a cleaner, outsource laundry—do whatever it takes to free up time for revenue-generating activities,” Sasha advises.

Continuous Learning and the Path Forward

For Sasha, personal growth and learning are essential to maintaining business success. Her reading list includes books on time management, business strategy, and mindset, such as Buy Back Your Time by Dan Martell. She advises aspiring VAs to stay informed and adaptable, recognizing that self-improvement is key to staying competitive.

Final Thoughts

Sasha’s story is a testament to the power of resilience, adaptability, and community in building a successful business. Her journey from an accidental CEO to a purposeful coach serves as an inspiration for anyone looking to build a business that aligns with their values and lifestyle.

By following Sasha’s insights on premium pricing, mindset, and community engagement, aspiring VAs and entrepreneurs can take their businesses to the next level. Whether you’re just starting or looking to scale, Sasha’s approach offers a practical roadmap for lasting success.