You’ve taken the courses. You’ve refined your offers. You’re grinding through your to-do list and pushing to scale—but still, something feels off.
If you’ve ever wondered why your business isn’t growing the way it should, despite doing everything right, the real issue might not be your strategy—it might be your subconscious beliefs.
On this episode of the Accidental CEO Podcast, I sat down with Max Rosencrantz (aka Coach Maximum), a former mechanical engineer who now helps entrepreneurs uncover and rewire the limiting beliefs that hold them back from growth, impact, and fulfillment.
Let’s break down what we uncovered—and how you can start shifting today.
Beliefs Shape Your Business
Max’s story is powerful. A moment of unexpected clarity in the back of an Uber cracked open his tightly held worldview and kicked off a journey of mindset, healing, and entrepreneurship.
Today, he helps high-performing leaders—especially fathers—navigate the invisible scripts driving their decisions. These are the beliefs formed early in life that determine how we see ourselves, how we show up in business, and what we believe we’re allowed to receive.
These beliefs sound like:
- “I have to work hard to be worthy.”
- “Money is bad.”
- “I’m not good enough to lead.”
- “Something is wrong with me.”
Sound familiar? You’re not alone.
How Mindset Blocks Show Up
The problem isn’t just that these thoughts exist. It’s that they run in the background, unconsciously guiding your choices—especially in business.
Here’s what that can look like:
- Undervaluing your work or undercharging
- Over-delivering and burning out
- Saying yes when you mean no
- Sabotaging opportunities
- Feeling stuck in cycles of stress, hustle, or self-doubt
And the kicker? You may not even realize it’s happening.
The Science of Rewiring Beliefs
Max uses tools like memory reconsolidation and the Lefkoe Method to help clients safely reprogram these beliefs at the subconscious level. It’s not just positive thinking—it’s brain science.
Neuroplasticity allows your brain to literally rewire itself. With the right tools, beliefs like “I’m not good enough” can be replaced with self-trust, grounded confidence, and ease.
You don’t have to earn your worth through burnout. You are inherently worthy. Your business should support your life—not consume it.
Entrepreneurship as a Spiritual Path
Here’s the truth most coaches won’t say: entrepreneurship is an emotional and spiritual journey.
You’re constantly confronting your limits, your fears, your desires. There’s no boss to blame. No clear map. Just you—and the next bold decision.
If you can meet that moment with curiosity instead of judgment, it becomes the most powerful growth opportunity you’ll ever have.
Start Here: One Simple Exercise
Try this. Close your eyes and imagine doing the thing you’re avoiding—sending the pitch, raising your rates, launching the offer.
What thoughts pop up? What do you feel in your body?
Those sensations and stories? That’s your belief system talking. And the awareness alone is a powerful first step toward change.
Final Thoughts
If you’re constantly chasing the next tactic but still feeling stuck, it might be time to look inward.
You don’t need to work harder. You need to shift how you think, feel, and believe about success.
Ready to go deeper? Listen to the full episode with Max Rosencrantz below.
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