87. How Davey Jones Is Flipping the Script on Pop-Ups and Lead Gen
The Myth of the Annoying Pop-Up
If you’ve ever clicked “X” before reading a single word, you’re not alone. But according to Davey Jones—founder of Badao (now bdow.com) and multiple agencies—pop-ups aren’t the problem. Bad ones are.
And unfortunately, most of us are out here making the wrong kind.
Why BDOW Is the Anti-Annoying Pop-Up Platform
BDOW isn’t just a rebrand of an old tool. It’s a reimagining of how lead gen should work for creatives who care about brand, design, and customer experience. With BDOW, you get:
- Templates that convert without feeling corporate
- Exit-intent logic that respects your visitor
- Branding that feels like you, not a stock form
Davey built BDOW to help founders grow their lists without losing their souls — or their site design. It’s everything you need to make pop-ups that work and feel good doing it.
The Theology-to-Tech Journey No One Saw Coming
Davey didn’t start in marketing. He started as a theology teacher. That unexpected pivot became a massive strength—he sees business through the lens of meaning, message, and story. His path from photographer to agency owner to tech CEO is a roadmap in reinvention.
Juggling Multiple Businesses Without Burnout
It’s not about hustle. It’s about structure. Davey shares how he splits time between projects by creating margin, clear focus zones, and deeply trusting his team. Spoiler: “productive chaos” is a lie we need to retire.
Lead Gen That Doesn’t Feel Like Selling Your Soul
You don’t need sleazy copy. You need clarity. You need to answer one key question: “Can you do this for someone like me?” Davey breaks down how empathy-driven messaging converts better—and builds trust, too.
Tools Mentioned (So You Don’t Have to Rewind)
- BDOW: https://www.bdow.com
- Flowdesk
- ConvertKit
- Showit
- Cloudspot
- Dubsado
Conclusion
Good marketing is just a conversation. BDOW makes it easier to start the right ones.
Want a lead gen tool that doesn’t make you cringe? Try BDOW for free and see what happens when pop-ups respect your audience.
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