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ACEO Founder Nata Salvatori

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Why Passion is the Secret Sauce Your Business Needs to Thrive

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Let’s cut right to it: if passion isn’t the driving force behind your business, you’re in dangerous territory. It doesn’t matter how fantastic your product or service is. Without passion, your business will struggle to rise above the noise, and worse—it may even become forgettable. And here’s the thing: no one sets out to create […]

NATA

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I’m a restorative coach and strategist, and the founder of The Accidental CEO—a space for high-capacity founders who are tired of holding it all. I help leaders unhook from over-responsibility, redesign their role, and create a business that supports their nervous system and their values. Through my signature RETURN™ Framework, I guide clients through a transformational journey from survival mode to sustainable, self-led leadership.


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Cheers to the CEO you are meant to be

CEO BY CHANCE,
SUCCESSFUL BY CHOICE.

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