The
accidental ceo blog
For the high-functioning founder who’s done the hard work—now you’re ready to do it differently.

The Myth of the Annoying Pop-Up If you’ve ever clicked “X” before reading a single word, you’re not alone. But according to Davey Jones—founder of Badao (now bdow.com) and multiple agencies—pop-ups aren’t the problem. Bad ones are. And unfortunately, most of us are out here making the wrong kind. Why BDOW Is the Anti-Annoying Pop-Up […]
I’m a restorative coach and strategist, and the founder of The Accidental CEO—a space for high-capacity founders who are tired of holding it all. I help leaders unhook from over-responsibility, redesign their role, and create a business that supports their nervous system and their values. Through my signature RETURN™ Framework, I guide clients through a transformational journey from survival mode to sustainable, self-led leadership.