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accidental ceo blog
Helping ambitious creatives build sustainable, profitable businesses.
From Hospitality to High-Earning Virtual Assistant: How Sasha Eburne Built a Thriving Business Using Mindset, Community, and Premium Pricing For many, the journey to entrepreneurship begins with an unexpected turn. Sasha Eburne, a seasoned hospitality professional turned successful virtual assistant (VA) coach, shares her unique story on how she pivoted from hotel management to a […]
I’m a restorative coach and strategist, and the founder of The Accidental CEO—a space for high-capacity founders who are tired of holding it all. I help leaders unhook from over-responsibility, redesign their role, and create a business that supports their nervous system and their values. Through my signature RETURN™ Framework, I guide clients through a transformational journey from survival mode to sustainable, self-led leadership.