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How do you go from photographing weddings to running an SEO agency? If you’re Roy Serafin, it’s a story of creative pivots, smart strategy—and an accidental CEO moment that changed everything. The Accidental Pivot That Started It All Roy started his career as a 21-year-old art director working on major ad campaigns. But a chance […]
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I'm a strategist and coach, and the founder of Accidental CEO: a space for high-capacity founders who are tired of carrying everything themselves. I help leaders unhook from over-responsibility, redesign their role, and build a business that actually gives them back time and energy instead of taking more. Through my R.E.T.U.R.N.™ framework, I guide clients from over-responsibility to real CEO leadership: sustainable, self-led, and built to last.
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