The
accidental ceo blog
For the high-functioning founder who’s done the hard work—now you’re ready to do it differently.

From Burnout to Brand Boss: The Real Story Behind ComePlum What do photographing snow globes, selling ketchup at Whole Foods, and being published in Vogue have in common? If you’re Praise Santos, the answer is: they all led to ComePlum. In a world that loves a linear success story, Praise offers something far more real. […]
I’m a restorative coach and strategist, and the founder of The Accidental CEO—a space for high-capacity founders who are tired of holding it all. I help leaders unhook from over-responsibility, redesign their role, and create a business that supports their nervous system and their values. Through my signature RETURN™ Framework, I guide clients through a transformational journey from survival mode to sustainable, self-led leadership.