77. Visibility Marketing for Coaches: How to Get Seen, Heard, and Paid
If you’re a coach struggling to book consistent clients, chances are you’re dealing with a visibility problem—not a talent problem. You might be amazing at what you do, but if nobody knows you exist, it doesn’t matter how good your service is.
Visibility marketing is about making sure the right people see, hear, and trust you enough to say yes. And here’s the truth: visibility isn’t vanity; it’s survival. The best-kept secret in your industry is usually broke.
The Hidden Cost of Staying Invisible
A lot of coaches hide behind their laptops, perfecting their websites, tweaking their logos, or endlessly planning launches. They think, “Once everything looks perfect, I’ll show up.” But perfection is a trap. While you’re obsessing over your brand colors, someone less experienced than you is showing up every day and booking clients.
In short: invisibility costs you revenue, credibility, and momentum.
What Is Visibility Marketing?
Visibility marketing is the intentional strategy of positioning yourself where your ideal clients can find you and connect with you. It’s not about being everywhere; it’s about being in the right places and being authentic when you show up.
Key Elements of Visibility Marketing:
- Personal Branding: Your personality is your superpower.
- Storytelling: Share your journey in a way that builds trust and connection.
- Consistency: Regular presence builds familiarity and authority.
How Michelle Kuei Turned Visibility Into a Business Strategy
Michelle Kuei didn’t start as a marketing pro. She was a clinical pharmacist who burned out from the healthcare system. A personal journey—including hiking Machu Picchu with crutches—inspired her to start coaching. But like most new coaches, she struggled to find clients.
Her breakthrough? Sharing her story.
“When I started talking about my own transformation, people connected. My struggles resonated with theirs. That’s when the clients started coming.” — Michelle Kuei
By leaning into storytelling and personality, Michelle built a thriving coaching business. Today, she teaches other coaches how to do the same through visibility marketing.
Why Personality Beats Perfection
Your clients don’t want a flawless guru; they want someone real. Stop hiding behind generic copy or overproduced videos. Show your quirks. Share your voice. Your personality is what makes your brand magnetic.
Pro Tip:
If your content sounds like everyone else’s, it’s not personal branding; it’s noise. Infuse your unique perspective and voice into everything you share.
5 Practical Ways to Increase Visibility Without Burnout
1. Tell Your Hero’s Journey
People don’t buy coaching; they buy transformation. Your story shows them what’s possible. Share:
- The challenge you faced
- The turning point
- The result you achieved
2. Choose One Core Platform
Don’t try to be everywhere. Pick one platform where your ideal clients hang out and commit to showing up there consistently.
3. Go Live or Show Your Face on Video
Video builds trust faster than any other medium. No need for fancy setups—your phone camera works.
4. Repurpose Your Content
Turn a single podcast episode into:
- 3 Instagram reels
- 1 LinkedIn post
- 5 story slides
5. Collaborate for Exposure
Guest on podcasts, join IG Lives, or do panel discussions. Borrowed audiences = instant visibility boost.
The Fear Factor: Why Coaches Avoid Visibility
Fear of judgment. Fear of taking a stand. Fear of not being good enough. If you’re holding back because you don’t want to upset anyone, remember this:
“If you’re trying to be liked by everyone, you’ll be remembered by no one.” — Accidental CEO
Your service isn’t for everyone. And that’s okay.
Action Steps: Build Your Visibility Plan in 30 Minutes
- Define Your Core Message: What do you want to be known for?
- Pick Your Platform: Instagram? LinkedIn? Podcasting?
- Create a Weekly Schedule: Decide when you’ll post and what you’ll share.
- Batch Content: Save time by creating in bulk.
- Measure Engagement: Track what resonates and do more of it.
Final Thoughts: Visibility = Freedom
Visibility isn’t about chasing likes; it’s about creating opportunities. The more visible you are, the easier it is for clients to find you, trust you, and pay you.
Michelle’s story is proof that visibility can transform not only your business but your life. Start small, stay consistent, and watch your brand become the go-to choice in your niche.
Want More?
Listen to the full episode with Michelle Kuei on The Accidental CEO Podcast:
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