59: How Two Therapists Turned Entrepreneurs Are Making Mental Health More Accessible with an App
By Nata Salvatori | Accidental CEO Podcast
In today’s fast-paced world, mental health support often feels like a luxury. Between insurance limitations, long waitlists, and the lingering stigma around therapy, many people are left without the support they need. But what if mental health care could be affordable, accessible, and on-demand?
That’s exactly what Amy Mahler and her husband set out to create with My Nourishment for the Soul, a mental wellness app designed to help people take charge of their emotional and mental well-being—anytime, anywhere.
As a former therapist turned CEO, Amy joined me on the Accidental CEO Podcast to talk about their journey from private practice to entrepreneurship, and how they’re merging education, therapy, and self-development into a powerful tool for transformation.
Bridging the Gap Between Therapy and Personal Growth
Amy and her husband, both seasoned mental health professionals, saw firsthand the challenges their clients faced—rising anxiety and depression, financial barriers, limited access to care, and the all-too-common feeling of being overwhelmed.
So they asked: What if people could begin their personal growth journey without needing a diagnosis, a referral, or a therapist’s office?
Their solution: a subscription-based app that delivers weekly transformational insights, journal prompts, challenge questions, and mental wellness blogs—all for just $39.99/year (yes, that’s only 77 cents a week!).
For entrepreneurs, working professionals, students, or anyone navigating mindset shifts, this model provides the flexibility and privacy many people crave.
A Mental Wellness App Designed for Real Life
The brilliance of My Nourishment for the Soul lies in its simplicity and self-guided structure. Each week, users receive:
- A transformational insight to reflect on
- A challenge question to deepen self-awareness
- A guided journaling prompt
- Fresh content through the in-app blog
And unlike traditional therapy, there’s no schedule, no waitlist, and no barrier to getting started. Users can work through content at their own pace—whether that’s at a coffee shop during lunch or in bed before sleep.
The app is grounded in cognitive behavioral principles, meaning it’s all about challenging limiting beliefs, reshaping thoughts, and building healthier habits—concepts that closely align with business and mindset coaching philosophies.
“When you challenge your thoughts, your emotions and behaviors follow,” Amy says. “Our goal is to help people understand how they became who they are—and how to become who they want to be.”
Mindset Work for Entrepreneurs, Parents, and Personal Development Seekers
This episode is a must-listen for anyone who:
- Feels stuck in their personal growth journey
- Wants to integrate mindset work into daily life
- Is building a business and battling internal blocks
- Struggles with the guilt or stigma of prioritizing mental health
- Has limited time for traditional therapy, but still wants real transformation
As a business and mindset coach, I often say that the biggest bottlenecks in our businesses aren’t systems—it’s our thoughts. Tools like this app can offer a powerful supplement to coaching, helping clients stay consistent and curious between sessions.
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Lessons in Entrepreneurship from a Therapist-Turned-CEO
Building the app wasn’t easy. From software delays to bootstrapping every phase of development, Amy learned quickly what every entrepreneur does: you can’t do it all alone.
She shared candidly about outsourcing marketing, learning to delegate, and embracing the mindset shift from therapist to business owner.
“As a CEO, you wear so many hats,” she says. “If something doesn’t work, it all doesn’t work. That’s the biggest shift from being a therapist—I had to think like a leader.”
