Day 3: Lead as a Supported CEO
"Vulnerability in leadership builds trust and clarity."
People-First Profit: Protecting CEO Energy + Building a Culture That Actually Holds Growth
Matt Budden & Matt Smith
fireside chat with "the Matts"
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Matt Budden and Matt Smith are the founders of WORTTTH. As qualified Chartered Accountants (SA), they bring a combined 15+ years of global experience in finance, M&A, and strategic advisory. But beyond the credentials, they’re also great friends, affectionately known as “The Matts,” and their partnership is grounded in trust, shared purpose, and a deep belief in people.
They’ve worked across audit, valuations, deal structuring, fractional CFO services, business leadership, and culture. Together they’ve built WORTTTH to reflect their shared values: human connection, creativity, teamwork, excellence, and a desire to help others flourish. Their stories mirror each other’s: both earned postgraduate degrees in accounting, spent a year in academia before entering transactional services and eventually joined and led a multinational fractional CFO firm. Today, they lead WORTTTH with warmth, wisdom, and a fierce dedication to their clients’ success.
They’ve worked across audit, valuations, deal structuring, fractional CFO services, business leadership, and culture. Together they’ve built WORTTTH to reflect their shared values: human connection, creativity, teamwork, excellence, and a desire to help others flourish. Their stories mirror each other’s: both earned postgraduate degrees in accounting, spent a year in academia before entering transactional services and eventually joined and led a multinational fractional CFO firm. Today, they lead WORTTTH with warmth, wisdom, and a fierce dedication to their clients’ success.
Meet the Matts
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